Born 1971 he spent his childhood and schooling in Mexico, USA and Switzerland. A Snowboard-Professional over 10 years, he studied linguistics, German literature und Journalism at the Université Fribourg / Universität Freiburg (lic. Phil I dipl. journ). In 1995 he started as Head of Marketing Europe for Burton Snowboards before in 2001 co-founding and becoming Managing Partner of the advertising- and corporate design-agency /DEPARTMENT United Creative Forces (now FCB Zürich). While finishing his PHD in cognitive linguistics (Dr. phil.). Since 2015 he is the Managing Partner of Senn Development AG and member of the group Management Board. In addition he initiated as a co-founder the X27 expo initiative and Made in Zurich Initiative as Made in St. Gallen Initiative.